To be the leading Saudi conglomerate that drives sustainable growth, builds future-ready businesses, and contributes meaningfully to the Kingdom’s economic diversification and global competitiveness.


To create long-term value by enabling our group companies to excel across diverse sectors through strategic leadership, operational excellence, innovation, and responsible business practices -delivering growth for our partners, communities, and the Kingdom.
We believe in

We pursue growth that is sustainable, ethical, and aligned with national priorities and long-term impact.
We operate as one group, guided by a shared vision, strong governance, and collaborative leadership across all our companies.
We are committed to high standards, accountability, and consistent performance in everything we do.
We embrace innovation, adaptability, and forward thinking to stay ahead in evolving markets.
We conduct our business with transparency, responsibility, and respect, building lasting trust with all stakeholders.
We invest in talent, empower our people, and build strong partnerships that create shared success.
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